Data analytics and the cloud often go together in the real world. If we try to break this down into their functions and benefits, we can spend a long time discussing the topic. The main point of our blog article today is the benefit of understanding your clients. Try to think about this as using this knowledge to maximize your profits.

In order to understand the practical benefits of big data and cloud computing, we need to give you some broad definitions of big data and cloud computing.

Big data

This is a term for the big sets of data that are generated for companies by powerful software hosted on the cloud. The cloud servers which store this data are usually highly advanced and consistently safeguarded against cyber attacks. Most often these data sets are so large that you are unlikely to find a computer big enough in capabilities to harness this data effectively. The two types of formats you can see big data being generated by cloud systems are standard and non-standard data. This determines the next step of your data analysis journey.

Cloud computing

You have likely seen this term in a different IT context because of its many practical definitions for cloud customers. Cloud computing services are usually ones that involve data processing. It takes place in the dedicated machines of cloud providers. These are usually highly powerful servers that can process and analyze your company data to understand certain patterns and trends. Big data and cloud computing are commonly used interchangeably because of the tight relationship of the two in the cloud space.

What is the purpose of Big data & Cloud computing?

Managed service providers often offer their clients software deployed from the cloud to process their company data. This software is developed to track certain parameters via cloud computing and to recognize specific commands by users at the front end. You can find products that can be integrated into your desktop environment to accommodate data analytics and system performance evaluation of your business.

What are the tangible benefits of Big data & Cloud computing ?

Smart predictions

We already mentioned above that the big benefit of big data and cloud computing is the ability to recognize and track certain patterns. But what can we use these patterns for? The whole idea behind this close-knit relationship is the value companies gain from understanding these patterns and making smart business predictions. Even though using big data for data analysis purposes may sound like a common practice with many businesses, there is a big potential for these cloud functions. All we know so far is that these features have barely been exploited by companies.

Better accessibility

Another big benefit of big data and cloud computing as a pair is the better accessibility to data analytics now than ever before. Not long ago businesses were storing the data in dedicated machines or on-premise servers. Nevertheless, they could never access it and make good use of it. The main benefit we are beginning to recognize is the increased accessibility to data analysis by all companies and not just big affluent ones. Nowadays, every company employee can have access to big data anywhere thanks to the cloud. This makes it easier for companies to utilize this data and use it for the benefit of attracting more customers and retaining old ones

Better understanding of your customers

Big data and cloud computing are usually working hand in hand in the real world. Understanding your customers and being able to make business decisions based on performance insights cannot go without gathering big data sets. This usually includes storing them in servers with large capabilities. As the accessibility of the cloud and managed services like SaaS and DaaS is increasing, we will start to see many businesses turning to cloud computing software for performing their company analytics. This will surely increase the awareness of businesses about their position in the marketplace and the buying behavior of their new and old customers. Recognizing these patterns gives organizations a big advantage over their competitors in the long term.